Petronio Associates are a design, branding, and advertising shop out of France that do absolutely beautiful work for an array of high-end fashion clients such as Prada and Chloé. Originally I think I followed a link from a site featuring their current posters for Chloé featuring -- surprise -- Chloé Sevigny, which are really cool on their own. But then as I explored the rest of their site, I was impressed by their work that is so much loftier, artsy, and inspirational than most advertising dreg that clutters our lives. How wonderful would it be to create work that truly straddles the divide between art and commerce?
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