Saturday, December 01, 2007

Design | Commercial | Olympics

Reflecting a current trend in design (or so Jenne assures me), the efforts of the creative team at Meomi (pronounced Me-Oh-My, I suspect) have been chosen as the official mascots of the 2010 Winter Olympics in Vancouver. A different direction than that mascots from the last Olympic Games in Turin, though very reminiscent of the Cheburashka character used by the Russians as team mascot during the Turin games.

Of course Cheburashka dates from a 1950's children's book, so it goes to show that what goes around comes around in design trends, and that we can't blame the Happy Tree Friends for everything.

1 comment:

Jenne said...

Yeah I was talking with an art director friend of mine about what to dub this 'look' and the only thing we could come up with was 'cutie edge' or perhaps 'c├╝tedge' (to ensure proper pronunciation) of this edgy cutesy look that's all the rage. I credit Cartoon Network for kicking it off!