This site for Orange (the mobile provider in the UK) is one of THE. COOLEST. THINGS. I've seen in a long time. It just made me giddy with excitement for the cool stuff you can do on the internet and made me excited to work in advertising. In keeping with Orange's "good things should never end" strategy, it amplifies this idea in a gorgeous, fun, and shareable way. From a British agency called Poke London.